About us

Let's set a new precedent for how business is done!

Helping businesses 'do better business' through

a precedent of integrity and humanity...

Who We are

Business Done Better provides small businesses with essential services to operate smoothly. We raise the bar for an impeccable work ethic centered around dependability and integrity – you can rest assured knowing you have a team of qualified professionals on your side assisting you with your daily business tasks!

By working with us, you will inherit our vetted team with skills in:

Social Media
Management

Graphic Design

Web Development & Management

Bookkeeping

Admin Support

Business Development

Software Automation

Meet The Founder

Rebecca has always been a passionate individual with a natural acumen for business, but after witnessing the devastating impact that 2020 had on businesses, she was compelled to take action. Thus, Business Done Better was founded with the aim of helping businesses of all sizes and stages, while simultaneously fostering a sense of community. At the core of this organization lies Conscious Empowerment, which embodies the foundation of Rebecca’s beliefs and perspective on life. She believes that empowering people to believe in themselves and love themselves fully can lead to the creation of a world that we can all be proud to be part of. With the goal of promoting unity and working with integrity and humanity, Rebecca invites you to join her on this journey towards a better future.

Rebecca Kallaus

Founder & CEO

Meet The Team

Brendan McCauley

COO, Business Development Engineer

As a seasoned professional in the fields of relationship building, operational efficiency, talent management, and brand partnerships, I am dedicated to helping businesses thrive. I am passionate about managing full tech stack restructures that optimize processes and drive results. My personal mantra is best quoted by Marcus Lemonis - "PEOPLE...PROCESS...products!" This underscores my belief that building strong relationships, streamlining processes, and delivering exceptional products are the keys to success.

Micheal Pacitto

Systems Architect

I believe that everyone brings unique value, and it’s our responsibility to create meaningful spaces for ourselves and those we serve.

My mission is to develop a universal system that empowers agencies, snapshot builders, and GHL experts to efficiently plan, build, and manage snapshots at scale—streamlining processes and driving success.

And, of course, to carve out time for plenty of video games along the way.

Adriana Capdevielle

Executive Assistant

As a highly organized and detail-oriented Executive Assistant, Adriana excels in managing priorities, coordinating schedules, and ensuring seamless execution of daily operations. Her exceptional communication skills enable her to foster strong collaboration across teams and maintain clear, open dialogue with stakeholders. Adriana thrives on anticipating needs, proactively resolving potential issues, and keeping projects and tasks on track to deliver successful outcomes.

Aleia Pengilley

Customer Service Support

Kate Sarra as a highly empathic, efficient, and well-organized Executive Assistant, I am dedicated to delivering seamless and productive experiences that empower teams and customers to succeed. My mission is to drive business growth and success through creative design and exceptional support.

As a Virtual Assistant Specialist, I excel in client assistance, administrative tasks, and project management, consistently delivering outstanding results. Passionate about bringing projects to life, I take pride in exceeding expectations and fostering growth. Whether you're aiming to grow your brand or develop a new project, I provide guidance and support every step of the way. Let's connect and achieve success together!

Oskar Reyes

Client Success Manager

Oskar Reyes is an experienced professional specializing in client success within the coaching industry. With a focus on maximizing both client and team performance, he ensures clients receive comprehensive support and expert guidance throughout their coaching programs. His expertise in coaching support enables him to effectively manage accounts, track progress, and implement strategies that drive tangible results. Oskar seamlessly coordinates client interactions, ensuring timely interventions and maintaining high satisfaction levels. His commitment to excellence and personalized guidance fosters success at every stage of the client journey.

Cynthia R.

Social Media Specialist

Cynthia Garcia is dedicated to transforming social media with creative solutions, specializing in crafting engaging content and visually compelling designs. Her expertise spans from content creation to seamless operational management, ensuring brands achieve standout online presence. With Cynthia’s passion and skill, your social media strategy is poised to shine and connect authentically with your audience.

Emilia Lujan

Creative Director

My mission is to help businesses of all kinds achieve growth and success through the power of creative design. With a focus on organic growth strategies that encompass social media marketing and multimedia content creation, I am dedicated to helping brands reach a wider audience and retain loyal customers. As a committed professional with a passion for bringing projects to life, I take pride in delivering exceptional results that exceed expectations. Whether you're looking to grow your brand or develop a new project, I am here to provide guidance and support every step of the way.

Judith C.

Tech & Systems Specialist


As a highly skilled professional, I am dedicated to the art of organizing and assembling complex structures. With a keen eye for detail and a passion for problem-solving, I bring a clear and dynamic perspective to resolving tech issues and achieving your business goals. Whether you're facing complex challenges or seeking to optimize your operations, I have the expertise and experience to deliver exceptional results. With a commitment to excellence and a focus on driving success, I am ready to help you take your business to the next level.

Roland Geldres

Marketing Specialist

Roland is a passionate and driven marketing professional with a strong focus on social media management and research, dedicated to helping online coaches and small businesses thrive. His expertise lies in education-based marketing strategies, making him a proactive, go-getter team member. He engages audiences through creative social media content, data analysis, and community management, while also supporting email marketing efforts and administrative tasks for seamless marketing operations.

Vanessa Gomez

Marketing Admin

Responsible for building and maintaining a brand's online presence and fostering relationships with the audience. Monitors social media channels, engages with followers, and addresses any concerns. Handles administrative tasks in the digital marketing area, analyzes metrics, and provides insights to improve content strategy, customer experience, and brand reputation

Mark Aquino

Tech & Systems Specialist

With over five years of specialized experience in systems and automation, I’m an expert in building optimized workflows, designing high-converting landing pages, and seamless client onboarding processes using tools like GoHighLevel, ClickFunnels, and Zapier.

As a dynamic leader and former Head of Systems and Automation, I have created comprehensive SOPs that drive efficiency across teams, complemented by hands-on expertise in sales, marketing, and client support.

Zack Metcalf

CTO

Zack Metcalf is a highly skilled GHL (GoHighLevel) tech, with extensive expertise in managing and optimizing customer relationship management (CRM) systems and ensuring robust security measures for digital platforms. His proficiency in integrating advanced technological solutions and safeguarding sensitive information makes him a valuable asset in the tech industry. Zack's commitment to excellence and his ability to navigate complex tech environments have earned him a reputation as a reliable and knowledgeable professional in his field. Additionally, Zack consults with GHL, providing expert advice and solutions to clients.

Ignacio W.

Account Manager

As an experienced Account & Support specialist, I excel in project management, problem-solving, and research. My passion lies in finding innovative solutions to complex challenges and helping organizations achieve their goals. With my expertise in researching new technologies and products, managing projects, and resolving issues, I am committed to ensuring the success of your organization. I strive to continuously improve operations and exceed expectations, and I am dedicated to providing exceptional support to help your organization thrive.

YP S.

Website Specialist

With 9 years of website design experience, I make it easy and painless to design websites for small business owners. My gift lies in creating engaging, professional websites that offer a fresh feel. Let me help you build a website that showcases your brand in the best light possible!

Tae Y.

Website Management

I am a walking encyclopedia of useful and useless knowledge. I dislike rude people and enjoy doing a random act of kindness everyday. I love reading books, watching movies and sports. I'm also really great with websites with over 20 years of experience. Let's build something awesome together!

Words To Live By

“The people who are crazy enough to think they can change the world, are the ones who do.”

-Steve Jobs

"Never doubt that a small group of thoughtful, committed citizens can change the world; indeed it is the only thing that ever has.”

- Margaret Mead

"The greatest sin is to do nothing,

because you can only do little.”

- Edmund Burke

Why We Are...

We took a poll to ask the community what they felt was missing most in business today,

and the top answers were integrity and humanity.

There’s a common misconception that if you focus on integrity and humanity, then you cap your financial potential. All too often, corrupt individuals and companies seem to rise to the top, rarely to fall, while those who do their best to play by the rules and truly care, always seem to have a ceiling they can’t quite get past.

Well those dynamics are in a paradigm we are shifting out of. It used to be that those who step on others, cut corners and choose money over humanity are the ones who get to the top. However, we are entering a new era where doing things from an altruistic perspective with full integrity and conscious humanity are rewarded.

No longer do you need to ever choose between money and morals. Through Business Done Better, we are bringing integrity and humanity back to business, raising consciousness through commerce…

As an organization we are setting the precedent for and helping businesses understand that by doing “better” by your clients, your staff, the community, the environment, and yourself all help you make MORE money.

THE DONE BETTER INITIATIVE

Business Done Better is the first arm to launch under the “Done Better Initiative.” For too long, ‘who wins the biggest’ are those who step on others, cut corners and choose money over humanity. The DBI provides pathways and incentives to do things with full integrity and from an altruistic perspective.

Business Done Better specifically provides businesses with everything needed to do “better business” that benefits staff, clients, community, environment etc. and simultaneously creates for stronger and more lucrative business.

Humanity (100%)
Success (100%)