Business Wasn’t Meant to Be This Hard
For too long, business owners have been led to believe that struggle is just part of the game. That long hours, constant overwhelm, and never-ending trial and error are the price of success. But the real problem isn’t the work, it’s the way businesses are built.
Business Done Better exists to change that.
Because business isn’t broken, the way we build it is... And it’s time to do it better.
Business Wasn’t Meant to Be
This Hard
For too long, business owners have been led to believe that struggle is just part of the game. That long hours, constant overwhelm, and never-ending trial and error are the price of success. But the real problem isn’t the work, it’s the way businesses are built.
Business Done Better exists to change that.
Because business isn’t broken, the way we build it is... And it’s time to do it better.
Why "Done Better"?
Business Done Better isn’t a name. It’s a promise.
It means we don’t settle.
If there’s a smarter way to do something, we’ll find it.
If a system isn’t working, we’ll fix it.
If something can be built better, we’ll rebuild it the right way.
If there’s a smarter way to do something, we’ll find it.
If a system isn’t working, we’ll fix it.
If something can be built better, we’ll rebuild it the right way, no matter what.
This is the foundation that Done Better Initiative is built on. We don’t just help businesses function, we make sure they thrive in a way that’s efficient, ethical, and built to last.
The Vision That Started It All
Business Done Better began with one person seeing the gaps and deciding to do something about it. Rebecca has spent 15 years inside businesses, seeing firsthand what holds them back.
From solopreneurs to multi-million-dollar operations, she’s rebuilt systems, restructured departments, and created foundations that actually work.
She understands business in a way most people don’t.
Where others see complexity, she sees patterns.
Where others get stuck in the details, she sees the bigger picture.
She built Business Done Better not just as a service, but as a commitment to a better way of doing business. One that focuses on clarity instead of confusion, structure instead of stress, and sustainable results instead of wasted effort.
For a long time, she was doing this work alone.
Then she built a team.
Not just to support the vision, but to strengthen it.
A group of people who live and breathe the same values. Who think in systems, thrive in structure, and believe that better isn’t just possible, it’s necessary.
Together, they became the engine behind Business Done Better: the hands, minds, and momentum that turn vision into reality.
The Team That Changed Everything
Every visionary needs a TEAM to join their vision to bring it to life.
As Business Done Better began to grow, one thing became clear: it couldn’t be built alone. Not if it was going to mean something. Not if it was going to last.
So Rebecca did what she does best, she started building. But this time, it wasn’t a system. It was a team.
Not just extra hands, but:
People who cared about doing things the right way.
People who were thoughtful, sharp, innovative, reliable.
People who paid attention, asked questions, and cared enough to give their best every single day, with everything they touched.
People who didn’t need convincing that most businesses don’t fall apart because the idea isn’t strong…
They fall apart because the structure beneath them can't be trusted or doesn't have their back.
But with the right structure, we can change the world.
This is that structure.
Strategists. Designers. Tech minds. Admin wizards. Big-picture thinkers. Movers and shakers.
Every person on this team was chosen not just for what they can do, but for how they show up.
She was looking for people who could see what she sees:
That most businesses don’t fail because the vision isn’t strong enough…
They fail because the right foundation was never there to support it.
This team is that foundation.
The structure that holds the vision.
Operators who make the big ideas not just possible, but sustainable.
This team is that foundation.
The operators who make the big ideas not just possible, but sustainable.
The structure that holds the vision.
They’ve rebuilt what was broken. Organized what was overwhelming. Simplified what once felt impossible.
And in doing so, they’ve proven that when vision and execution meet in the right hands, business stops feeling like survival… and starts feeling like momentum.
Marie is the Director of Operations who drives execution and fulfillment across internal teams and programs. She brings deep expertise in systems, performance metrics, and operational flow. Known for her follow-through and strategic clarity, Marie ensures the team thrives as they navigate the exciting journey of growth and expansion.
Oskar is the Growth & Performance Manager who drives execution quality, team training, and operational improvement across programs. He brings a sharp eye for efficiency, system design, and scalable support. With a focus on progress and practical solutions, Oskar helps the team and clients stay aligned, accountable, and equipped to grow, without losing sight of what makes the work meaningful.
Adriana is an Executive Assistant who supports Rebecca by keeping priorities on track and ensuring internal workflows run smoothly. She brings strong problem-solving skills and organizational expertise. Her proactive mindset and ability to anticipate needs help streamline operations and keep projects moving forward efficiently.
Judith is a Project Manager who brings structure, clarity, and momentum to every project she leads. With a sharp eye for detail and a solutions-focused mindset, she guides teams through complex challenges with ease. Organized and forward-thinking, she turns plans into progress and ensures every piece fits—on time, on track, and with purpose.
Cynthia is a Visual Design Manager who brings brands to life with a distinct visual voice; clear, expressive, and true. She doesn’t just design, she distills meaning into visuals that speak clearly and beautifully. With an instinct for cohesion and a drive for excellence, she shapes every detail to reflect the bigger picture, making sure everything looks good, and feels right.
Eunice Castellanos is the Marketing Lead, shaping strong, consistent brands across client projects and internal offers like CRM Done Better and Biz Box. With expertise in branding and social media strategy, she blends creativity with clarity. Her thoughtful, design-forward approach ensures every touchpoint feels cohesive, engaging, and aligned with business goals.
Vanessa is a Marketing Admin & Community Coordinator who brings structure to our marketing flow and heart to our community experiences. She brings clarity to complex projects, follows through on the fine details, and shows up with a fresh, can-do attitude. Curious and willing to learn, and always one step ahead, she helps ideas turn into action, on time and with heart.
Roland is a video specialist who helps elevate client brands through impactful storytelling and polished visual content. With a background in marketing and content strategy, he bridges creativity and strategy. His collaborative style, eye for detail, and ability to translate ideas into compelling videos make him a key asset on any project.
Diana is a creative Visual Media Specialist focused on 3D modeling, branding, and graphic design. Backed by a degree in Industrial Design, she brings a balance of structure and creativity to every project. Her collaborative nature and eye for detail ensure each design supports the brand’s message while staying visually impactful.
Ameet is a Sales & Operations Support Specialist who brings adaptability and a sharp systems mindset to every stage of the client journey. Equally comfortable in conversations or behind the scenes, he supports progress with clarity and keeps momentum going. Grounded and insightful, he connects the dots others might miss, always with a quiet drive to do things right and make them better.
Aleia is a Customer Service Support specialist who brings clarity, care, and calm to every client interaction. With a background in teaching and a passion for tech, she makes CRM systems feel approachable and easy to use. Certified and client-focused, she guides teams with patience and precision, helping businesses streamline systems and succeed with confidence.
Carlos is a Sales Representative who brings energy, clarity, and confidence to every client conversation. He leads client calls with a focus on understanding real needs and guiding prospects toward the right solution. With strong communication and a results-driven mindset, he helps turn interest into action and builds trusted connections from the first conversation.
Daniela is an Account Manager who leads client relationships with care and a clear sense of direction. She turns conversations into priorities, and priorities into plans the team can run with. With a commitment to quality service and strong communication, she builds trust, keeps everything on track, and ensures clients feel genuinely supported from start to finish.
As Admin Assistant, Fátima is key to delivering the systems and support that power our client experience. With a philosophy background and keen attention to detail, she brings clarity, logic, and precision to every task. Her thoughtful approach ensures consistent, high-quality results—always tailored and made to last (just like the thriving plants she patiently cares for).
Mark is a Tech & Systems Specialist who builds streamlined workflows and automated systems that drive results. With deep experience in tools like GoHighLevel, ClickFunnels, and Zapier, he connects tech with strategy. From optimized onboarding to scalable SOPs, he brings clarity, structure, and efficiency to every process—so teams can move faster, smoother, and smarter.
Zack is a Tech Consultant who helps us stay ahead of the curve, blending innovation with real-world practicality. From AI tools to CRM strategy, he translates complex tech into smart, usable systems that power better decisions. With a sharp mind for what's next and a steady hand on what's needed now, he’s the behind-the-scenes force driving scalable solutions.
Emilia is a Creative Consultant who helps brands grow with creativity, strategy, and heart. With a focus on organic growth and digital storytelling, she supports businesses in reaching their audiences through social media and content marketing. Collaborative and insightful, she brings energy to marketing initiatives and helps ideas take shape with intention.
YP is a Website Specialist who turns big ideas into functional websites that feel just right. With nearly a decade of experience and a knack for keeping things simple, he delivers smooth processes and strong results. Calm and focused, he helps brands connect through clear, effective digital spaces that work for real people.
Svetka is the Executive Meow-nager of Video Operations who brings charm, calm, and unexpected star power to our creative process. Equally skilled at stealing scenes and napping on keyboards, she boosts morale one paw at a time. Always present, always purring—she’s the behind-the-scenes companion who keeps spirits high and the videos rolling.
Why This Works
Business Done Better is built on a simple truth: vision needs execution, and execution needs vision.
Rebecca sees the future of a business before it exists. But it’s the team, the operators, the builders, the steady hands, that make it real. That’s what makes this work.
A founder with clarity and conviction.
A team designed to build what others can only imagine.
Different minds, same mission.
It’s not about roles or titles. It’s about ali1gnment.
And when everyone is moving in the same direction, business gets done better.
The Done Better Standard
Our Mission
Business Done Better exists to help business owners streamline operations, achieve sustainable growth, and reach their full potential. We’re setting a new standard for what business can look like when built with intention, supported by systems that work, and led by people who care, unifying innovative solutions that empower businesses to continuously improve and make a meaningful impact.
This is the Done Better Initiative:
A commitment to doing things the right way, even when it’s harder.
A focus on sustainable innovation instead of old ways and trends.
Always choosing people over profit, clarity over chaos, and systems that make sense for everyone they touch.
Our Core Values
Uncompromising Integrity
We uphold the highest standards of honesty and ethical behavior, delivering on our promises and taking full responsibility for our actions.
Radical Transparency
We are committed to open and clear communication, sharing the full picture— the good, the bad, and the ugly— with our clients, teammembers and partners to foster trust and collaboration.
Purpose-Driven Passion
We bring energy and enthusiasm to everything we do, driven by a deep love for helping others succeed and grow, fostering both personal and professional development.
Compassionate Humanity
We prioritize empathy and compassion, recognizing the human element in every interaction and working to uplift both individuals and the communities we serve.
Disruptive Innovation
We challenge the status quo with bold, creative, and forward-thinking solutions, setting new standards of excellence and continuously striving to do business better.
Business Done Better provides small businesses with essential services to operate smoothly. We raise the bar for an impeccable work ethic centered around dependability and integrity – you can rest assured knowing you have a team of qualified professionals on your side assisting you with your daily business tasks.
Contact
United States
HQ in Boynton Beach, Florida, 33435
Copyright © 2025 . Business Done Better . All Rights Reserved.
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United States
HQ in Boynton Beach, Florida, 33435
Copyright © 2025 . Business Done Better . All Rights Reserved.